Ikea Indian Rugs and Child Labor - 1005 Words

Nathan Johnson Case Analysis MGT 400 – 10/27/09 IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor 1) How should Marianne Barner respond to the invitation for IKEA to have a representative appear on the upcoming broadcast of the German Video Production? The offer to have a representative appear on the upcoming broadcast of the German Video Production seems like a total set up. This movie sounds like it is totally geared towards tearing down the corporation’s credibility, etc. If a representative goes, most likely there will be set questions created by the group that made this video in attempt to incriminate IKEA on camera. I would recommend that Marianne Barner thank the German Video Production company for the†¦show more content†¦4) For those recommending that IKEA continue to source carpets in India, would you suggest that she: 1) Continue IKEA’s own monitoring and control processes or sign-up to Rugmark? 2) Continue to focus only on eliminating the use of child labor in IKEA’s supply chain or engage in broader action to address the root causes of child labor as Save the Children is urging? At this point I believe it is critical that IKEA takes a bold stance against child labor to maintain a strong brand name in the market. Because Rugmark was founded on the basis of consumer awareness of the issue I believe some membership to Rugmark would improve the overall public image of IKEA in this arena. I would allow Rugmark to have a certain amount of oversight in the strategy of eliminating child labor throughout the supply chain. However I would ensure that at all times IKEA has complete control of the process so an effective and ethical approach can be taken in the best interests of the company. Again, to maintain a strong public image and to show that IKEA is serious about the issue of child labor in the supply chain I believe it’s important for IKEA to not only focus on el iminating the useShow MoreRelatedIKEA Global Sourcing Challenge: Indian Rugs and Child Labor1176 Words   |  5 PagesProposal Case: IKEA Global Sourcing Challenge: Indian Rugs and Child Labor Summary In this case, it is known that IKEA s procurement model is the mode of global sourcing. IKEA products are shipped to the 26 distribution centres from the trade area after procurement, and then delivered to the shopping malls in the world. 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IKEA also has a lot of opportunities in the marketplace such as expansions of their company and threats such as competitors in the same industryRead MoreIKEA S Global Sourcing Challenge Case Questions Essay813 Words   |  4 PagesGlobal Sourcing Challenge: Indian Rugs and Child Labor (A) and (B) Questions to the (A) case: 1. Marianna Barner should decline the invitation for IKEA to have a representative appear on the upcoming forecast of the German video program. The producers of the documentary invited them to take part in a live discussion during the airing, and while this offer does sound beneficial for IKEA to educate the public and the producers of the current efforts taken to fight child labor, it would not be in their